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INTEGRATED CAMPAIGN

Welcome To Automation

Brief:

This university project was a pitch for a real client, Balluff.

They needed a rebranding for their middle school science competition, "Welcome To Automation." 

Aim:

Create a colorful and unique brand identity that created a sense of community. Raise engagement/awareness.

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My Role:

Copywriter, Strategy, Website Ui, Illustrator (for the robots), Pamphlet Graphics

Brand/Graphic Design: Katlin Estep

Poster Illustrations: Zaven Leonetti

Other: Gaia Ciceri, Peter Cho

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SWOT Analysis:

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Rebranding:

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