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INTEGRATED CAMPAIGN
Welcome To Automation
Brief:
This university project was a pitch for a real client, Balluff.
They needed a rebranding for their middle school science competition, "Welcome To Automation."
Aim:
Create a colorful and unique brand identity that created a sense of community. Raise engagement/awareness.
My Role:
Copywriter, Strategy, Website Ui, Illustrator (for the robots), Pamphlet Graphics
Brand/Graphic Design: Katlin Estep
Poster Illustrations: Zaven Leonetti
Other: Gaia Ciceri, Peter Cho
SWOT Analysis:
Rebranding:
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