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INTEGRATED CAMPAIGN - UNI Project

Coca Cola Event

Brief:

Create a global marketing event to enforce the relationship between happy friends and families & the brand.

Aim:

Envision & design an event that involves & excites the public. Successfully translate Coca Colas brand identity into an event & advertise it through an integrated campaign.

My Role:

Creative Direction, Copywriting, Strategy, Social Media

Graphic Design & CD: Kaitlin Estep

Illustration Concepts: Lujie Jiang